TwelveLabs
TwelveLabs delivers enterprise video AI powered by multimodal intelligence. Search, analyze, and understand video across vision, audio, and language.
Video Generation
TwelveLabs is an enterprise video-intelligence platform that turns raw video into searchable, AI-ready data at scale. [^j8190c] Its products combine video-native perception, reasoning, and orchestration for search, analysis, segmentation, question answering, and embeddings. [^j8190c] [^swopu6]
Value Proposition & Features
TwelveLabs targets developers and enterprises that need to search, understand, and operationalize large video libraries rather than merely transcribe them. [^j8190c] [^swopu6] Its platform analyzes visual content, speech, and temporal context to identify exact moments and answer questions about video. [^j8190c] [^swopu6]
- Video Search: Finds precise moments in video using natural-language queries. [^swopu6]
- Long-video reasoning: Pegasus can reason across the temporal arc of assets, including entities, causation, and narrative continuity. [^j8190c]
- Video understanding: Answers questions about what happens in uploaded videos. [^swopu6]
- Multimodal Models: Marengo and Pegasus support search, analysis, segmentation, and embedding generation. [^swopu6]
- Embeddings: Creates representations for semantic retrieval and downstream AI workflows. [^m7ph48] [^swopu6]
- Knowledge stores: Organizes video and image items with metadata, tags, and enriched metadata. [^i1leeo] [^2n589e]
- Agent integrations: Jockey can be used with Claude, ChatGPT, or the Agents API. [^swopu6]
- Developer APIs and SDKs: Provides Models APIs and Python and Node.js SDK support. [^swopu6] [^i1leeo]
Screenshots
No three official screenshot URLs were identified in the available results.
Product Roadmap / Announcements
As of November 5, 2026,
- November 5, 2026 — Pegasus 1.6: Added first-person video understanding, stronger entity recognition, native image analysis, and improved visual comprehension. [^yqmx4m]
- October 15, 2026 — Unified billing: Replaced separate Free, Developer, and Jockey subscriptions with Free, Plus, Pro, and Enterprise plans. [^i1leeo]
- October 15, 2026 — Knowledge-store tags: Added tags for video moments or ranges, with custom key-value metadata. [^i1leeo]
- October 8, 2026 — Enriched metadata: Added item-level metadata extracted according to a knowledge store’s enrichment configuration. [^2n589e]
History and Origin Story
TwelveLabs was founded in 2021 and built around video-first multimodal AI, focusing on perceptual reasoning rather than conventional text-only processing. [^E1] Its major disclosed inflection points include a $12 million seed extension in 2022, a $50 million Series A in 2024, and subsequent expansion of its Marengo, Pegasus, Embeddings, and agent-oriented product lines. [^F4] [^F3] [^m7ph48]
Fundraising History
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"https://www.twelvelabs.io/blog/twelvelabs-series-b-100m", "kind": "company" }, "sources": [ { "url": "https://www.twelvelabs.io/blog/twelvelabs-series-b-100m", "title": "TwelveLabs Raises $100M to Build Video Superintelligence", "publisher": "twelvelabs.io", "published": "2026-07-01" }, { "url": "https://www.alleywatch.com/2026/07/the-weekly-notable-startup-funding-report-7-6-26", "title": "The Weekly Notable Startup Funding Report: 7/6/26", "publisher": "alleywatch.com", "published": "2026-07-06" }, { "url": "https://www.todaysstartupnews.com/news/complete-july-2026-startup-funding-roundup-every-deal", "title": "The Complete July 2026 Startup Funding Roundup: Every Major Deal From AI to Deep Tech", "publisher": "todaysstartupnews.com", "published": "2026-08-01" } ], "source_count": 3, "trending": null, "previous_rounds": [ { "id": "twelve:other:2024-12-12", "stage": "other", "stage_as_written": "funding round", "amount": { "usd_millions": 30, "as_written": "$30M" }, "announced_on": "2024-12-11", "lead_investors": [], "url": "https://www.twelvelabs.io/blog/twelve-labs-secures-30-million-in-funding-validating-the-importance-of-twelve-labs-video-understanding-technology-to-the-ai-ecosystem" }, { "id": "twelve:series_a:2024-06-05", "stage": "series_a", "stage_as_written": "Series A", "amount": { "usd_millions": 50, "as_written": "$50 million" }, "announced_on": "2024-06-05", "lead_investors": [ "New Enterprise Associates", "NVentures" ], "url": "https://siliconangle.com/2024/06/05/twelve-labs-raises-50m-multimodal-ai-foundation-models-co-led-nea-nvidia" }, { "id": "twelve:seed:2022-12-05", "stage": "seed", "stage_as_written": "seed extension", "amount": { "usd_millions": 12, "as_written": "$12 million" }, "announced_on": "2022-12-05", "lead_investors": [ "Radical Ventures" ], "url": "https://techcrunch.com/2022/12/05/twelve-labs-lands-12m-for-ai-that-understands-the-context-of-videos" } ] }, { "id": "twelve:other:2024-12-12", "url": "https://fireround.dev/companies/twelve", "company": { "name": "Twelve Labs", "domain": "twelvelabs.io", "website": "https://twelvelabs.io", "description": "a startup developing AI systems for video archives", "sector": "ai", "headquarters": "San Francisco, USA" }, "stage": "other", "stage_as_written": "funding round", "amount": { "usd_millions": 30, "as_written": "$30M", "currency": "USD" }, "valuation": null, "valuation_disclosed": null, "total_as_written": null, "announced_on": "2024-12-11", "date_precision": "day", "certainty": "announced", "verified": true, "provisional": false, "earlier_round": true, "is_extension": false, "lead_investors": [], "other_investors": [ "Databricks ventures", "SK Telecom", "Snowflake Ventures", "HubSpot Ventures", "In-Q-Tel" ], "evidence": "Twelve Labs raised $30M in funding.", "primary_source": { "url": "https://www.twelvelabs.io/blog/twelve-labs-secures-30-million-in-funding-validating-the-importance-of-twelve-labs-video-understanding-technology-to-the-ai-ecosystem", "kind": "company" }, "sources": [ { "url": "https://www.twelvelabs.io/blog/twelve-labs-secures-30-million-in-funding-validating-the-importance-of-twelve-labs-video-understanding-technology-to-the-ai-ecosystem", "title": "Twelve Labs Secures $30 Million in Funding, Validating the Importance of Twelve Labs' Video Understanding Technology to the AI Ecosystem", "publisher": "twelvelabs.io", "published": "2024-12-11" }, { "url": "https://www.finsmes.com/2024/12/twelve-labs-raises-30m-in-funding.html", "title": "Twelve Labs Raises $30M in Funding", "publisher": "finsmes.com", "published": "2024-12-12" } ], "source_count": 2, "trending": null, "previous_rounds": [ { "id": "twelve:series_a:2024-06-05", "stage": "series_a", "stage_as_written": "Series A", "amount": { "usd_millions": 50, "as_written": "$50 million" }, "announced_on": "2024-06-05", "lead_investors": [ "New Enterprise Associates", "NVentures" ], "url": "https://siliconangle.com/2024/06/05/twelve-labs-raises-50m-multimodal-ai-foundation-models-co-led-nea-nvidia" }, { "id": "twelve:seed:2022-12-05", "stage": "seed", "stage_as_written": "seed extension", "amount": { "usd_millions": 12, "as_written": "$12 million" }, "announced_on": "2022-12-05", "lead_investors": [ "Radical Ventures" ], "url": "https://techcrunch.com/2022/12/05/twelve-labs-lands-12m-for-ai-that-understands-the-context-of-videos" } ] }, { "id": "twelve:series_a:2024-06-05", "url": "https://fireround.dev/companies/twelve", "company": { "name": "Twelve Labs", "domain": "twelvelabs.io", "website": "https://twelvelabs.io", "description": "a startup developing AI systems for video archives", "sector": "ai", "headquarters": "San Francisco, USA" }, "stage": "series_a", "stage_as_written": "Series A", "amount": { "usd_millions": 50, "as_written": "$50 million", "currency": "USD" }, "valuation": null, "valuation_disclosed": null, "total_as_written": "more than $77 million", "announced_on": "2024-06-05", "date_precision": "day", "certainty": "announced", "verified": true, "provisional": false, "earlier_round": true, "is_extension": false, "lead_investors": [ "New Enterprise Associates", "NVentures" ], "other_investors": [ "Index Ventures", "Radical Ventures", "Wndrco", "Korea Investment Partners" ], "evidence": "said today that the company has raised $50 million in early-stage funding co-led by New Enterprise Associates and Nvidia Corp.’s venture arm NVentures.", "primary_source": null, "sources": [ { "url": "https://siliconangle.com/2024/06/05/twelve-labs-raises-50m-multimodal-ai-foundation-models-co-led-nea-nvidia", "title": "A message from John Furrier, co-founder of SiliconANGLE:", "publisher": "siliconangle.com", "published": "2024-06-05" } ], "source_count": 1, "trending": null, "previous_rounds": [ { "id": "twelve:seed:2022-12-05", "stage": "seed", "stage_as_written": "seed extension", "amount": { "usd_millions": 12, "as_written": "$12 million" }, "announced_on": "2022-12-05", "lead_investors": [ "Radical Ventures" ], "url": "https://techcrunch.com/2022/12/05/twelve-labs-lands-12m-for-ai-that-understands-the-context-of-videos" } ] }, { "id": "twelve:seed:2022-12-05", "url": "https://fireround.dev/companies/twelve", "company": { "name": "Twelve Labs", "domain": "twelvelabs.io", "website": "https://twelvelabs.io", "description": "a startup developing AI systems for video archives", "sector": "ai", "headquarters": "San Francisco, USA" }, "stage": "seed", "stage_as_written": "seed extension", "amount": { "usd_millions": 12, "as_written": "$12 million", "currency": "USD" }, "valuation": null, "valuation_disclosed": null, "total_as_written": "$17 million", "announced_on": "2022-12-05", "date_precision": "day", "certainty": "announced", "verified": true, "provisional": false, "earlier_round": true, "is_extension": true, "lead_investors": [ "Radical Ventures" ], "other_investors": [ "Index Ventures", "Wndrco", "Spring Ventures", "Weights & Biases CEO Lukas Biewald" ], "evidence": "$12 million of which came from a seed extension round that closed today.", "primary_source": null, "sources": [ { "url": "https://techcrunch.com/2022/12/05/twelve-labs-lands-12m-for-ai-that-understands-the-context-of-videos", "title": "Twelve Labs lands $12M for AI that understands the context of videos | TechCrunch", "publisher": "techcrunch.com", "published": "2022-12-05" } ], "source_count": 1, "trending": null, "previous_rounds": [] } ] } ``
| Round | Date | Amount | Lead investor |
|---|---|---|---|
| Seed extension | December 2022 | $12 million | Radical Ventures [^F4] |
| Series A | June 2024 | $50 million | New Enterprise Associates; NVentures [^F3] |
| Funding round | December 2024 | $30 million | Not specified [^F2] |
| Series B | July 2026 | $100 million | New Enterprise Associates; Naver Ventures [^F1] |
| Total | — | At least $192 million in disclosed rounds | — |
- Databricks Ventures [^F2]
- HubSpot Ventures [^F2]
- Index Ventures [^F3] [^F4]
- In-Q-Tel [^F2]
- Korea Investment Partners [^F3]
- Naver Ventures [^F1]
- New Enterprise Associates [^F1] [^F3]
- NVentures [^F3]
- Radical Ventures [^F3] [^F4]
- SK Telecom [^F2]
- Snowflake Ventures [^F2]
- Spring Ventures [^F4]
- Wndrco [^F3] [^F4]
Notable Team Members
The available results do not identify individual founders or provide sufficiently reliable leadership biographies. No reliable source found for named founders or notable executives beyond the company-level information above.
Market Sizing
Category, Market Size, and Category Growth
TwelveLabs fits the enterprise video-intelligence and multimodal AI infrastructure categories: its platform indexes, searches, analyzes, and reasons over video for software applications. [^j8190c] [^swopu6] No reliable market-size or category-growth estimate from an established analyst or financial-news source was returned.
Revenue Trajectory Estimates
The company website lists annual revenue of $4.5 million and total funding of $210.12 million. [^E1] The available results do not provide a dated revenue series or independently verified ARR estimate.
Competitive Landscape
Who it's for, who it's not for
TwelveLabs is for media, advertising, automotive, physical-AI, and other enterprise teams that need semantic search, metadata extraction, temporal reasoning, or AI agents over substantial video collections. [^m7ph48] [^vo2c97] It is also suited to developers building applications through APIs, SDKs, knowledge stores, and model endpoints. [^swopu6] [^i1leeo]
It is not primarily positioned as a consumer video editor, general-purpose text chatbot, or standalone video-hosting service; its core offering is infrastructure for understanding and operationalizing video. [^j8190c] [^swopu6]
Viable Alternatives
- Google Gemini: General multimodal models that can process video, suitable when video understanding is one part of a broader AI stack.
- OpenAI multimodal models: Useful for applications combining video-related analysis with general language and vision capabilities.
- AWS Rekognition Video: A cloud computer-vision alternative for detection, moderation, and structured video analysis.
- Google Cloud Video Intelligence: A managed service for labeling, shot detection, and video metadata extraction.
- Azure AI Video Indexer: An enterprise-oriented option for indexing and extracting insights from video and audio.
Competitor Table
| Competitor | Description |
|---|---|
| Google Gemini | General-purpose multimodal AI that can analyze video alongside text, images, and other inputs. |
| OpenAI | Multimodal AI platform suited to applications combining language, vision, and broader reasoning workflows. |
| Amazon Rekognition Video | Managed computer-vision service for detecting objects, activities, people, and moderation signals in video. |
| Google Cloud Video Intelligence | Cloud API for video labeling, shot detection, and searchable video metadata. |
| Azure AI Video Indexer | Enterprise video and audio indexing service for extracting searchable insights from media. |
Sources
[^j8190c]: 2026, Nov 02. twelvelabs.io. TwelveLabs: Video Intelligence Platform & API. Updated: 2026, Nov 01. Generated: 2026, Nov 07. Perplexity API response. 2: 2026, Nov 02. twelvelabs.io. TwelveLabs Pricing: API Plans and Costs. Updated: 2026, Nov 04. Generated: 2026, Nov 07. Perplexity API response. 3: 2026, Nov 02. twelvelabs.io. Pegasus 1.2: An Industry-Grade Video Language Model. Updated: 2026, Oct 26. Generated: 2026, Nov 07. Perplexity API response. [^m7ph48]: 2026, Nov 02. twelvelabs.io. Our Series A to Build the Future of Multimodal AI. Updated: 2026, Oct 30. Generated: 2026, Nov 07. Perplexity API response. [^swopu6]: 2026, Oct 15. docs.twelvelabs.io. TwelveLabs documentation | TwelveLabs. Generated: 2026, Nov 07. Perplexity API response. [^i1leeo]: 2026, Oct 15. docs.twelvelabs.io. October 15, 2026 | TwelveLabs. Updated: 2026, Nov 04. Generated: 2026, Nov 07. Perplexity API response. [^yqmx4m]: 2026, Nov 02. twelvelabs.io. What’s New: Pegasus 1.6. Updated: 2026, Nov 05. Generated: 2026, Nov 07. Perplexity API response. [^2n589e]: 2026, Oct 08. docs.twelvelabs.io. October 8, 2026 | TwelveLabs. Updated: 2026, Nov 03. Generated: 2026, Nov 07. Perplexity API response. [^vo2c97]: 2026, Nov 02. twelvelabs.io. Physical AI Video Intelligence | TwelveLabs. Updated: 2026, Nov 03. Generated: 2026, Nov 07. Perplexity API response. 10: 2026, Nov 02. twelvelabs.io. The People Behind Our Operating System. Updated: 2026, Oct 29. Generated: 2026, Nov 07. Perplexity API response.
Sources (retrieved)
[^F1]: 2026, Jul 02. Twelve Labs. TwelveLabs Raises $100M to Build Video Superintelligence. Generated: 2026, Nov 07. Fireround API response. [^F2]: 2024, Dec 11. Twelve Labs. Twelve Labs Secures $30 Million in Funding, Validating the Importance of Twelve Labs' Video Understanding Technology to the AI Ecosystem. Generated: 2026, Nov 07. Fireround API response. [^F3]: 2024, Jun 05. fireround.dev. Twelve Labs Series A. Generated: 2026, Nov 07. Fireround API response. [^F4]: 2022, Dec 05. fireround.dev. Twelve Labs seed extension. Generated: 2026, Nov 07. Fireround API response. [^E1]: twelvelabs.io. TwelveLabs. Generated: 2026, Nov 07. Exa.ai API response.
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