SwapCard
Swapcard is the revenue-first event management platform using AI to streamline operations and drive engagement, monetization, exhibitor ROI, and growth.
EventCut AI
Value Proposition & Features
Swapcard is a Paris-based event-management platform for in-person, virtual, and hybrid events, with particular emphasis on exhibitor ROI, attendee networking, and business meetings. [^21f7uh] [^dzb0tl] Its core audience includes trade shows, conferences, associations, and communities. [^21f7uh]
- AI matchmaking: Recommends relevant attendees, exhibitors, sponsors, sessions, and meetings. [^dzb0tl] [^yoci1a]
- Registration and ticketing: Supports event registration, ticketing, conditional logic, and promotional codes. [^21f7uh]
- Attendee engagement: Provides a mobile event app, networking, chat, meeting booking, and virtual-session access. [^dzb0tl] [^yoci1a]
- Exhibitor lead capture: Enables badge scanning and lead retrieval for exhibitors. [^21f7uh] [^dzb0tl]
- Organizer operations: Includes event websites, onsite check-in, and badge printing. [^dzb0tl] [^yoci1a]
- Analytics: Measures engagement, meetings, connections, and exhibitor outcomes. [^dzb0tl] [^xz5oma]
- Hybrid-event support: Combines onsite and online participation in one event experience. [^21f7uh] [^eh9wl1]
History and Origin Story
Swapcard is a Paris-based event-software company founded in 2013, according to an industry profile. [^21f7uh] The retrieved company metadata identifies its headquarters at 17 Rue Saint-Fiacre, Paris, and gives a 2014 founding year, so the founding date is inconsistent across available sources. [^E1] Its product evolved around event registration, attendee networking, AI matchmaking, exhibitor lead capture, and hybrid-event delivery. [^21f7uh] [^dzb0tl]
Fundraising History
| Round | Date | Amount | Lead investor |
|---|---|---|---|
| Angel | 2015-04-10 | USD 529,977 | No reliable source found |
| Venture | 2018-06-07 | USD 4,717,270 | No reliable source found |
| Total | — | USD 5,247,247 reported | — |
The retrieved company metadata reports total funding of USD 5,247,247, comprising the two rounds above. [^E1]
Market Sizing
Category, Market Size, and Category Growth
Swapcard fits the event-management, event-technology, hybrid-event, and exhibitor-lead-management categories. [^21f7uh] [^dzb0tl] No reliable analyst-firm or financial-journalism estimate for the size or growth rate of Swapcard’s specific market was found in the available results.
Pricing
| Tier | Published pricing |
|---|---|
| Self-service / starter | About USD 610 per year in one comparison, while another reports EUR 520; the figures and scope are not independently confirmed. [^dzb0tl] [^xl1i03] |
| Full-service / enterprise | Quote-based; pricing may combine a license, attendee or user volume, and add-ons. [^xl1i03] [^f2in3p] |
| Free plan | No free plan reported. [^dzb0tl] [^eh9wl1] |
Competitive Landscape
Who it's for, who it's not for
Swapcard is best suited to trade shows, exhibitions, associations, and B2B conferences where exhibitor leads, qualified meetings, sponsor visibility, and networking outcomes are central success measures. [^dzb0tl] [^yoci1a] It is also positioned for mid-market and enterprise organizers running onsite, virtual, or hybrid events. [^21f7uh] [^yoci1a]
It is less suitable for simple webinar-style events or organizers primarily seeking lightweight session delivery, because its strongest differentiation is matchmaking, exhibitor engagement, and lead generation rather than basic broadcasting. [^dzb0tl] [^eh9wl1]
Viable Alternatives
- PheedLoop: A modular event platform with registration, exhibitor tools, floor-plan capabilities, and onsite check-in. [^f2in3p]
- Eventify: Offers registration, interactive maps, lead scanning, and an event app, with annual plans. [^f2in3p]
- Map Your Show: A specialist alternative for trade-show floor plans, booth sales, and exhibitor portals. [^f2in3p]
- VenueSight: Combines registration, booth sales, floor plans, check-in, badge printing, and lead retrieval. [^f2in3p]
- Cvent: A broader event-management alternative for registration, event operations, and enterprise programs; the retrieved results identify Swapcard primarily as an alternative to larger event platforms. [^yoci1a]
Competitor Table
| Competitor | Description |
|---|---|
| PheedLoop | Modular event software for registration, exhibitors, floor plans, and onsite check-in. [^f2in3p] |
| Eventify | Annual-plan event software with registration, interactive maps, lead scanning, and an event app. [^f2in3p] |
| Map Your Show | Trade-show specialist focused on floor plans, booth sales, and exhibitor portals. [^f2in3p] |
| VenueSight | Unified conference and trade-show software covering registration, booths, floor plans, check-in, badges, and lead retrieval. [^f2in3p] |
| Cvent | Broader enterprise event-management platform and a larger-platform alternative for event organizers. [^yoci1a] |
Sources
[^21f7uh]: 2026, Oct 23. theflyingengineer.com. Event Registration Software for Aviation Events: Choose a Unified Platform. Updated: 2026, Nov 03. Generated: 2026, Nov 03. Perplexity API response. [^dzb0tl]: 2026, Oct 26. rankite.com. Best Hybrid Event Platforms in 2026: 8 Tools Compared. Updated: 2026, Oct 30. Generated: 2026, Nov 03. Perplexity API response. [^xl1i03]: 2026, Oct 13. conferencetap.com. Best conference apps in 2026: 12 options compared. Updated: 2026, Oct 28. Generated: 2026, Nov 03. Perplexity API response. [^f2in3p]: 2026, Oct 18. venuesight.com. Swapcard Alternatives for Trade Shows and Conferences. Updated: 2026, Oct 19. Generated: 2026, Nov 03. Perplexity API response. [^yoci1a]: 2026, Oct 31. europeanpurpose.com. European Virtual and Hybrid Event Platforms (2026) - Alternatives to Cvent and RingCentral Events (formerly Hopin). Generated: 2026, Nov 03. Perplexity API response. [^eh9wl1]: 2026, Oct 14. rankite.com. Best Virtual Event Platforms in 2026: 10 Tools Compared. Updated: 2026, Nov 01. Generated: 2026, Nov 03. Perplexity API response. 7: 2026, Oct 22. amego.com. Best Bizzabo Alternatives (2026) | Amego. Updated: 2026, Oct 31. Generated: 2026, Nov 03. Perplexity API response. 8: 2026, Oct 30. amego.com. Best PheedLoop Alternatives (2026). Updated: 2026, Oct 31. Generated: 2026, Nov 03. Perplexity API response. [^xz5oma]: 2026, Oct 13. rankite.com. rankite.com · blog · best-conference-platformsBest Conference Platforms in 2026: 8 Tools Compared. Updated: 2026, Nov 01. Generated: 2026, Nov 03. Perplexity API response. 10: 2026, Oct 18. venuesight.com. PheedLoop Alternatives for Trade Shows and Conferences. Updated: 2026, Oct 19. Generated: 2026, Nov 03. Perplexity API response.
Sources (retrieved)
[^E1]: swapcard.com. Swapcard. Generated: 2026, Nov 03. Exa.ai API response.
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